Privacy Policy

Effective Date: 2025-01-01

1. Information We Collect

a. Personal Information

  • Name, email address, and contact details
  • Payment and billing information (for subscriptions)
  • Account credentials and profile preferences

b. Pet-Related Information

  • Pet name, breed, age, and medical history
  • Behavioral and wellness data provided by you
  • AI-driven health and activity assessments

c. Usage & Device Data

  • Device information, browser type, IP address
  • Interaction with features and services
  • Cookies and tracking technologies
  • Health and activity data from connected devices (e.g. smart collars, wearables)

d. Children's Data

Our services are not intended for children under 13. We do not knowingly collect personal data from children. If we discover we have inadvertently collected such data, we will delete it promptly.

2. How We Use Your Information

  • To provide and improve our AI-powered pet wellness services
  • To personalize recommendations for preventative care and behavioral wellness
  • To train and improve our AI algorithms using aggregated, de-identified data
  • To provide AI-generated insights and nudges based on your pet's profile
  • To process payments and manage subscriptions
  • To communicate updates, promotions, and service notifications
  • To comply with legal obligations and enforce our terms

3. Sharing of Information

  • With Service Providers: Payment processors, analytics tools, customer support
  • With Third-Party Integrations: Insurance providers, veterinarians, e-commerce partners
  • With Your Consent: We may share personalized pet data with third parties only if you explicitly authorize it.
  • Legal Compliance: If required by law, legal process, or to protect rights

4. Data Security & Retention

We implement industry-standard security measures to protect your data. We retain your data as long as your account is active or as needed to provide services. You may request deletion at any time. Some anonymized data may be retained for analytics or compliance.

5. Your Rights & Choices

  • Access & Correction: You may request access to or correction of your personal data.
  • Opt-Out: You can opt out of marketing communications.
  • Data Deletion: You may request the deletion of your account and associated data.

6. International Users

If you access our services outside the U.S., you agree to data transfers as necessary to provide our services in accordance with this policy.

7. Cookies & Tracking

We use cookies and similar tracking technologies to improve your experience, analyze site usage, and provide personalized content. You can adjust your preferences in your browser settings.

8. Governing Law

This Privacy Policy is governed by the laws of the State of Delaware. Any disputes related to this policy shall follow the same arbitration process outlined in our Terms & Conditions.

9. Updates to This Policy

We may update this policy from time to time. Continued use of our services after updates constitutes acceptance. We will notify users of material changes via in-app alerts or email.

For questions, contact hello [at] petto.health.